On my 2008 mazda3 i touring, the lumbar support lever seems to only go one way; outwards. I was fooling around with it, and when I finally wanted to put it back to its original position, I can't. The lever only "pulls" outward, it doesn't "push" inwards to reverse the action. any help with this would be appreciated!

 

Keep pulling on it. Just don't tug on it too long.
I think there's close to 8 positions. Each tug moves it through each position.